Second Life star POL Arida is stepping out of the virtual world via the relaunch of, which is already the most-visited website of a Scottish solo artist.

The Edinburgh-based (sort of) act plays predominantly on the web, to an international audience composed of other avatars. However, the new website is completely downloadable as an application (and therefore, conversely, not tied to the internet), allowing ‘normal ‘people to see and hear the music, which although song-based, also features his signature ‘Hammer Guitar’ technique.