Glasgow is set to host the world’s first Music Tourism conference.

Taking place on 18-19 November, The Music Tourist Convention will feature presentations, workshops and networking activities, devised to be relevant to private and public enterprises of all sizes.

Among the confirmed speakers so far are Debbie McWilliams (SECC / SSE Hydro), Johannes Everke (Hamburg Marketing), Robert Holan (Nordic Choice Hotels) and Julia Jones, of the Found In Music agency.

The event is the brainchild of Olaf Furniss, who is also behind Scotland’s music business conference, Wide Days. Furniss makes the point that in 2015, music tourism generated £3.7bn for the British economy (up from £3.1bn in 2014).

The first day of the event features a series of presentations and workshops at Glasgow’s Drygate Brewery, delivered by speakers working across both sectors. These include talks by Robert Holan, the manager of an Oslo hotel with its own recording studio, as well as Hamburg Marketing’s Johannes Everke, who has been instrumental in developing a strategy which places music at the core of his city’s destination marketing.

Attendance for the event is £200 for both days and £190 for the conference and reception. Further details can be found at